At a Glance
Novartis turned to Aquent Studios' operational expertise to streamline the complex medical, legal, and regulatory review process required for their channel management, editorial, and modular content initiatives.
Capabilities Engaged
- Copy Editing
- Content Operations & Project Management
- Content Stewardship
- Modular Content Management
- Proofreading
- Web Channel Management
Project Overview
Challenge
Novartis and their 30+ external advertising and marketing agencies publish an astounding amount of content every week. Each piece undergoes a rigorous medical, legal, and regulatory (MLR) review process. Novartis faces the formidable task of orchestrating this process to ensure timely, compliant, and efficient content release. The challenges intensify with modular content that is designed in blocks to be repurposed across formats and channels. Although modular content creates efficiencies, understanding the intricacies of managing that content and the adoption of it within brands is crucial and demands a skilled team and proven systems to navigate the complexity of the content production process.
Approach
After years of experience working within the pharma industry, Aquent Studios leveraged its extensive knowledge of the business and operational expertise to strategically streamline the MLR review process in all channel management, editorial, and modular content projects at Novartis. Managing 30+ Content Editors and a team of Core Claim Stewards, Aquent Studios successfully and efficiently shepherds 800+ internal and agency projects to release each week. The focus on first-time approvals, harmonizing processes, and meeting regulatory demands saves Novartis valuable resources while promoting their life-changing medicines to people all over the world.
What We Did
Operations & Project Management
Streamlined a highly complex operational challenge
Re-designed and orchestrated the extensive MLR review process and launched the core-claims / modular-content process for projects from internal departments at Novartis, as well as content produced by 30+ external advertising and marketing agencies.
Content Editing & Proofreading
A more efficient review process means a faster time to market
Edited and proofread more than 800 pieces of internal and external agency content per week to ensure alignment with Novartis brand guidelines.
Modular content support allows product owners to develop more content, faster
Reviewed thousands of pieces of existing content and identified modular pieces that can be repurposed across different formats and channels.
